OUR STORIES

Digital Product Passports: The Future of Traceable Clothing in 2026

Imagine scanning a QR code on your new jacket and instantly seeing exactly what it's made from, where it was produced, how to care for it, and even how to recycle it when you're done. That's the pr...

Greenwashing in Fashion: 10 Red Flags to Watch Out for in 2026

Greenwashing in fashion is when a brand spends more time and money marketing itself as sustainable than actually reducing its environmental and social impact. In 2026, as sustainable fashion and et...

The New Rules of Sustainable Fashion in 2026: What Shoppers Need to Know

The new rules of sustainable fashion in 2026 are simple: less greenwashing, more proof, and clothes that work harder and last longer. Sustainable fashion has shifted from “nice to have” to an expec...

Transparency in Fashion: Why It Matters

In an age where information flows freely and consumers demand accountability, the fashion industry's long-standing culture of secrecy is crumbling. For decades, complex supply chains operated behin...

Honouring the Makers: The People Behind Fashion

When you slip on a new jumper or button up a shirt, there's a story woven into every seam a story of hands that cut the fabric, eyes that checked each stitch, and a person who brought that garment ...

Winter Sustainable Style: Eco-Friendly Fabrics and Layering

As January arrives and temperatures really drop, staying warm becomes a daily priority. But keeping cosy doesn't mean compromising your values. Sustainable winter fashion proves you can embrace the...

The Power of Circular Fashion: Closing the Loop

The fashion industry has long operated on a linear model: make, wear, dispose. This "take-make-waste" approach has contributed to overflowing landfills, excessive resource consumption, and environm...

Affordable Luxury in Jewellery 2026

The jewellery landscape is evolving rapidly, and affordable luxury jewellery 2026 promises to be more exciting than ever. As we look ahead, the intersection of innovation, sustainability, and acces...

Affordable Luxury with Meaning, Quality and Sustainability in Fashion Jewellery

The jewellery industry is experiencing a beautiful transformation. No longer must you choose between exquisite design, ethical production, and reasonable pricing. Today's affordable luxury jeweller...

Tips for Jewellery Lovers: Keep Jewellery Fresh

Nothing compares to the sparkle of fresh, well-maintained jewellery. Whether you've invested in precious metals or treasure sentimental pieces, knowing how to keep jewellery fresh ensures your coll...

6 Things Jewelry Lovers Are Doing Right Now

If you're passionate about accessorising and want to stay ahead of the curve, you're in the right place. Jewelry lover trends are evolving rapidly, and what's hot right now goes beyond simply weari...

Why Choose Recycled Sterling Silver and Gold Vermeil Jewelry?

In today's conscious consumer and confused consumer, to be honest, landscape, the jewelry industry is experiencing a significant shift towards sustainability and ethical practices. Among the most p...

Why UK Shoppers are Choosing These Organic Clothing Brands

The Sustainability Shift in UK Fashion Over the past decade, the UK fashion landscape has experienced a significant transformation, as more shoppers prioritize sustainable and ethical fashion choic...

Can You Wear Linen All Year Around? Complete Guide to Linen Fabric, Care, and Styling

Linen is one of the oldest textiles known to humankind, treasured for its natural beauty, durability, and breathability. Traditionally seen as a summer fabric, many are curious whether linen can be...

What Are the Best Fabrics to Wear for Your Skin and the Planet? Organic, Manmade, Recycled?

Choosing the best fabrics for skin and planet is an important part of dressing consciously. The clothes we wear don’t just reflect style, they affect our skin’s health and the environment. With so ...

What Makes Organic Clothing Organic? Understanding Organic Fabrics

Organic clothing has become an increasingly popular choice for those seeking sustainable fabrics and eco-friendly clothing options. But what exactly makes clothing “organic,” and what do we mean by...

Top 10 Slow Fashion Brands UK

What Defines a Slow Fashion Brand in the UK? Slow fashion is more than just a trend, it's a movement towards quality, sustainability, and ethical production in clothing. Unlike fast fashion, which ...

How is Slow Fashion Sustainable?

When we talk about eco friendly solutions to big problems, fashion might not be the first topic that comes to mind. Yet the clothing industry has one of the largest ecological footprints in the wor...

Slow Fashion vs Fast Fashion: Key Differences

In recent years, the discussion about fast fashion vs slow fashion has grown louder. Both terms define very different approaches to clothing, consumer habits, and environmental impact. One system t...

The Three Pillars of the Slow Fashion Movement

The slow fashion movement is more than just a fleeting trend; it is a transformative cultural shift redefining how we create, buy, and cherish our clothes. Unlike fast fashion, known for its quick ...

What is Slow Fashion? (Slow Fashion Meaning & Slow Fashion Definition)

When people ask what is slow fashion, they’re usually searching for more than just a tidy explanation. They want to understand why clothes labelled as “ethical” or “sustainable” are worth their att...